Earning Trust
As we develop our self-driving vehicles, we are focused on three ideals that we believe are crucial to earning trust; safety, reliability and valuable experiences. Safety is a top priority in developing the processes we use for designing, testing and manufacturing our vehicles. We believe that the safety processes we have developed and proven throughout Ford’s history are key to the trust we have earned. We are applying those time-tested processes to the development of self-driving vehicles. We design for reliability through durability testing, using our extensive experience in building dependable vehicles that operate day after day, in hot or cold weather and under all different road conditions. Our end goal, as everything we are developing comes together, is to create an experience that people enjoy and find valuable.