At ford-mobility.eu, we use technologies like cookies, pixels, and local storage to make our websites easier to use and to tailor content to be more relevant for you. This guide is designed to explain, as clearly as possible, what cookies are; the purpose of those used on our website; and what options you have to control or delete them – if you decide you want to.
What is a cookie?
Almost every website uses cookie technology. A cookie is a small file that saves Internet settings. It gets downloaded through a browser during the first visit to a website. When you next return to the site using the same device, the browser may check to see if a related cookie is present (i.e. containing the site name) and use the data inside the cookie to send back to the site.
This allows sites to recognise that the browser has visited before and, in some cases, vary the content shown to reflect that.
You can find more information about cookies at:
What Cookies do we use?
The cookies used on our website have been categorised below.
Category 1 – ‘Strictly Necessary’ Cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like online account management functionality, cannot be provided.
Used by Citrix Netscaler to load-balance within a site
Used by Citrix Netscaler to load-balance across sites
Category 2 – ‘Performance’ Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
Cookie set by Adobe SiteCatalyst analytics software - used for measuring the performance of page content using A/B split testing
Helps us to count the number of visitors to our sites and measure how they use our sites in order to improve them. They also check visitor IDs to keep users secure.
Category 3 – ‘Functionality’ Cookies
These cookies allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. For instance, a website may be able to provide you with local weather reports or traffic news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
Used to indicator if the user has seen the cookie disclaimer
Category 4 – ‘Targeting/advertising’ Cookies
These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to site functionality provided by the other organisation.
This cookie collects general information about the pages on "commercialsolutions.ford.co.uk" that you visit. The information can be used by us to place content onto "commercialsolutions.ford.co.uk" which we believe you may find useful. The cookie is stored for up to 365 days.
Adobe Marketing Cloud ID
Some of our Web pages may contain electronic images known as Web Beacons (sometimes known as clear gifs) that allow us to count the number of users who have visited these pages.
Web Beacons collect only limited information, these include a cookie number; the time and date of a page view, and a description of the page where the Web Beacon resides.
We may also carry Web Beacons that are placed by third party advertisers. These Beacons do not carry any personally identifiable information and are only used to track the level of effectiveness of a particular campaign.
Controlling and deleting cookies
To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you each time a site wishes to save a cookie. It’s also easy to delete cookies that are already saved on your device by a browser.
The processes for controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the Help function within it or alternatively you can visit https://www.aboutcookies.org which explains, step-by-step, how to control and delete cookies in most browsers.
At ford-mobility.eu we use Adobe Analytics to track anonymous usage information. We collect information about how visitors interact with our site.
We do not track any personal information. For example, if you opt-in for an email contact that action will be logged, but your email address will not.
Collected data can be used to help us improve our website and to deliver the best tailored experience.